Jayne Durden

Strategy SVP, Law Firms, Jayen Durden blogs about the key challenges facing IP law firms according to our recent survey carried out in partnership with research company B2B International and ManagingIP magazine.

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We spoke to IP law firms and corporates across the world and interviewed CEOs and patent and trademark attorneys to answer the question: how can law firms better serve their clients in the IP industry?

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A comprehensive survey of almost 400 IP professionals across IP law firms and corporate IP departments has revealed the pressures IP law firms are under. They need to grow profitably and, at the same time, are subject to client requests to reduce costs and increase strategic advice.

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Trademark teams must increasingly respond to the challenge of increased trademark clutter, and evaluate the difficulties surrounding the protection of IoT technology. At INTA, Seattle, Jayne Durden will moderate a table topic on this issue. In her new blog, she shares some of the questions to be discussed at this session.

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With more law firms looking to acquire small, high-quality firms the merger market is moving at record speed. We caught up with Jayne Durden, VP Solutions Marketing and Strategy at CPA Global to discuss how we partner with law firms during a merger and what the new environment could mean in the future for law firms.

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Solutions Marketing and Strategy VP, Jayne Durden, seeks to identify and uncover what is important to IP lawyers in the future.

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In September 2017, one of the most controversial patents in the online retailing market expired: Amazon’s ‘One-Click’. Jayne Durden, ‎VP, Solutions Marketing and Strategy, looks its history and impact.

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One of the conversations at CPA Global’s IGNITE! 2017 conference in Dubrovnik among law firms was how to initiate change through technology. The question for many firms is how to adopt technology in the right areas and how to ensure it is deployed across a firm to deliver maximum value.

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We asked Jayne Durden, VP of IP Solutions Architecture, how a law firm can make the journey from trademark strategy to successful implementation.

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