Jayne Durden

Today’s IP law firms realise the only way to achieve and maintain profitability is to grow their practices. Achieving growth, however, is easier said than done. Here are the top 5 challenges faced by modern law firms—along with potential solutions.

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In light the EUIPO cancelling McDonalds' 'Big Mac' European trademark, Strategy SVP Jayne Durden blogs on trademark clutter as a a pressing concern for brands.

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Strategy SVP, Law Firms, Jayen Durden blogs about the key challenges facing IP law firms according to our recent survey carried out in partnership with research company B2B International and ManagingIP magazine.

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We spoke to IP law firms and corporates across the world and interviewed CEOs and patent and trademark attorneys to answer the question: how can law firms better serve their clients in the IP industry?

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A comprehensive survey of almost 400 IP professionals across IP law firms and corporate IP departments has revealed the pressures IP law firms are under. They need to grow profitably and, at the same time, are subject to client requests to reduce costs and increase strategic advice.

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Trademark teams must increasingly respond to the challenge of increased trademark clutter, and evaluate the difficulties surrounding the protection of IoT technology. At INTA, Seattle, Jayne Durden will moderate a table topic on this issue. In her new blog, she shares some of the questions to be discussed at this session.

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With more law firms looking to acquire small, high-quality firms the merger market is moving at record speed. We caught up with Jayne Durden, VP Solutions Marketing and Strategy at CPA Global to discuss how we partner with law firms during a merger and what the new environment could mean in the future for law firms.

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Solutions Marketing and Strategy VP, Jayne Durden, seeks to identify and uncover what is important to IP lawyers in the future.

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In September 2017, one of the most controversial patents in the online retailing market expired: Amazon’s ‘One-Click’. Jayne Durden, ‎VP, Solutions Marketing and Strategy, looks its history and impact.

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