DRIVING IP VALUE: BETTER INVESTMENTS, INCREASING RETURNS
Most business executives view patents and IP as key elements for product development and protecting innovation, but few see their relevance to business decision making.
The reality is the content and signals embedded in patent actions can be a unique source of insight about technology trends, competitor plans and markets.
This white paper focuses on how IP management is evolving from a back-office function to an essential business process to drive growth.
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