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DRIVING IP VALUE: BETTER INVESTMENTS, INCREASING RETURNS

White Paper

     

    Thumb_WhitePaper_DrivingIPValue_131117.jpgMost business executives view patents and IP as key elements for product development and protecting innovation, but few see their relevance to business decision making.

    The reality is the content and signals embedded in patent actions can be a unique source of insight about technology trends, competitor plans and markets.

    This white paper focuses on how IP management is evolving from a back-office function to an essential business process to drive growth.

    Discover insight on:

    • The threats and opportunities Chief IP Officers are facing in today’s changing environment
    • 5 IP trends highlighting the need to evolve: from patent validity and enforcement changes to the emergence of the China
    • 6 key elements of next-generation IP management solutions, and much more. 

    Download your White paper