Monitor and Protect Your IP

Trademark Watch: Protecting your CLIENTS' brandS

Protecting trademarks from potential infringements is crucial to maintaining the value of your clients' IP portfolio. CPA Global supports you by delivering that protection through the most intelligent watching solutions available anywhere.

We see trademarks as unique creations for clients’ brands – that’s why we design a customised watch parameter for each one:

  • The most comprehensive set of relevant results for your clients’ businesses, thanks to a combination of market-leading technology and a team of experienced watching quality specialists.
  • Global coverage with analysis of watching data that covers all major jurisdictions worldwide.
  • Get results in the way that suits you and your clients’ needs: either by email, uploaded on to internal management systems or by accessing our user-friendly and intuitive online watch portal.

A service you can trust


We have been providing a worldwide trademark watching service since 1941 and are accredited with the ISO 9001 standard for quality management systems, certified by the British Standards Institution (BSI).

Truly worldwide scope


Our trademark watching service covers jurisdictions from around the world. This includes watching in languages such as Chinese, Japanese, Korean, Arabic, Cyrillic and many other scripts, to ensure that your clients’ marks are protected on a global scale.

Tailored to your needs


You also benefit from a dedicated Account Manager to help you make the most of your service.

An extension of your team


We can alleviate administration work and tasks that stop you from focusing on the important high value activities.


    • Combining the expertise of watching quality specialists with leading-edge IP technology
    • User-friendly online portal to review and store your Trademark Watch reports
    • Chinese Watch: Our native Chinese speakers monitor trademarks against phonetically similar marks. They manually translate the applicant and goods/services directly on watch notices

As part of the trademark watching process, we identify similarities in:

    • Word meanings, not limited to identical or similar word matches
    • Phonetic matches— beyond just identical or similar word and character matches based on visual similarities, our specialist linguists are also able to recognise phonetic (sound) matches
    • Visual resemblance of images
    • The class and relationship of goods and services through analysis

Our service helps you add value and saves you time and money, freeing up your internal IP team for more strategic client work.




See our detailed product sheet.



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